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Syrup Seller Sweetens Conversions 20% Via Email Segmentation
With very distinct differences between its B2B and B2C customers, France-based gourmet flavor and syrup manufacturer Monin faced a pressing need to segment its email marketing campaigns to provide the…
Features May 1Are Your Product Descriptions Helping Or Hurting Your Brand?
By Anthony Ferry, PriceSpider They say a rose by any other name is just as sweet — but is it really? When it comes to product descriptions, the answer is…
Executive Viewpoints May 1AWS Thrusts Amazon Past Expectations As Q4 Revenue Hits $35 Billion
Amazon may be known as the face of e-Commerce, but the retailer’s Q1 results once again show that cloud services remain its true golden goose. Revenues from the Amazon Web…
News April 28Crocs Steps Up Its Store-Level Intelligence
Footwear manufacturer and retailer Crocs has deployed the AccuStore solution to improve its store-level brand execution, identify market trends and monitor compliance. In preparation for the implementation, the AccuStore team…
News April 28How Target’s New Floor Plan Will Divide to Conquer
By Gina Ashe, ThirdChannel In response to declining foot traffic, competition from neighboring stores that carry similar products and other financial pressures among brick-and-mortar stores, many retail companies are closing…
Executive Viewpoints April 28Tommy Hilfiger Launches European Mobile App
Tommy Hilfiger has launched its first-ever mobile app designed specifically for the European market. PredictSpring developed the app, which offers consumers in 17 countries and four languages the ability to…
News April 27
Why Are JCPenney-Sephora Stores-Within-Stores Successful?
Store-within-a-store partnerships are designed to be a “win-win” for both brands, but they can be tricky to execute well in the real world of retailing. If the host retailer’s foot…
Features April 27Barnes & Noble Promotes COO To Top Spot
For the fifth time in four years, beleaguered bookseller Barnes & Noble has turned to a new leader, promoting COO Demos Parneros to the position of CEO. Company founder Leonard…
News April 27CVS, Apple Accelerate Store Redesigns
Although CVS Pharmacy and Apple could scarcely be more different retailers, similar pressures — primarily declining foot traffic — are prompting both companies to redesign their stores. After seeing non-pharmacy…
News April 26
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