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Email Targeting Boosts Open, Click-Through And Revenue Rates
In the world of email marketing, it seems that less is more. Emails sent to a narrower slice of an e-Commerce retailer’s list (1% to 25% of the total) outperformed…
Features May 30
Retail Customer Acquisition Vs. Retention: A Zero-Sum Game?
It’s one of the eternal questions retailers face: Do we focus more on customer acquisition or on customer retention? At first glance, the answer seems to be a no-brainer. Unless…
Features May 30
Retail’s Love/Hate Relationship with Consumer Data
Consumers: we all know they’re demanding when it comes to what they want, where they want it, and when. But what if retail companies could actually use global consumer data…
Executive Viewpoints May 30The Missing Piece In The Retail Technology Stack: Human Beings
By Adam Blair, Executive Editor A Facebook friend of mine recently published a retail-related rant about the poor service she received while shopping for shoes at a major department store…
Executive Viewpoints May 30
Ready, Set, Sell! Six Things A Retail CIO Should Know In 2017
The retail industry is competitive and, with so many purchasing options either online or in-store, customers have their pick of where to get the items that they want and need.…
Executive Viewpoints May 30
Why You Need To Change The Way You Deliver Training To Make Your Associates Smarter
Picture your best business day. Your retail operation is humming right along: customers are pouring in, eager and full of questions, and your associates are right there ready with answers.…
Executive Viewpoints May 30
Why Shopify Isn’t Giving Anymore SaaS
Shopify beat analyst expectations once again, and its source of revenue has unmasked a new identity. Based on the majority of its revenue, Shopify is an online payments company, which is a shift…
Executive Viewpoints May 30
Wayin Unveils App Store To Enhance Digital Campaign Engagement
Wayin has released the Wayin App Store, designed to enable retailers to customize and augment previous marketing campaigns and relaunch them in any geography or digital channel. Additionally, the App…
News May 30
Monetate Reveals Next-Gen Personalization Engine
Monetate has released the Monetate Intelligent Personalization Engine, a platform designed to help retailers and consumer-facing brands provide individualized experiences. Machine learning models power the Engine, which is designed to:
News May 30
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