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Syndicated Reviews Boost Sales For Underperforming Products At Adorama
As an online destination for photography, imaging and consumer electronics, Adorama relies on customer reviews to provide product context for shoppers. To help drive more interest in some underperforming items,…
Features July 21Frustrating Experiences Drive Nearly 50% Of Shoppers Away From Brands
Every retailer should know by now that optimizing the shopper experience is critical for retaining and acquiring customers. Conversely, a frustrating experience can be devastating for a brand. When consumers…
News July 20Sears Seeks Salvation Through Amazon With Alexa-Powered Kenmore Products
Sears is trying to win back customers by going where seemingly all of them shop — on Amazon. Beginning in July, the department store chain will sell its Kenmore home…
News July 20
Target Invites 10 Startups To Second Retail Accelerator Program
Target will be kicking off its second annual Target + Techstars retail accelerator program this summer with 10 new startups on board. During the 13-week program, the companies’ founders will…
News July 20Marketers Struggle To Localize Content Across Channels
Marketers are realizing the challenges around localization and adapting their strategies for different geographies. A new study by the CMO Council titled Adaptability in Branded Content Delivery revealed that two-thirds of marketers rate their organizations…
News July 20Pricing Violations Dampen Prime Day Success
Pricing violations are becoming more prominent in the retail industry and they’re taking a toll on relationships between not only brands and consumers, but marketplaces, sellers and manufacturers as well.…
News July 20
Exclusive Q&A: What Will The Mall Of The Future Look Like?
The current pace of retail bankruptcies and store closures could lead to as many as 25% of the nation’s malls closing by 2022, according to a report from Credit Suisse.…
Features July 20
NRF Taps Former Macy’s CEO Lundgren As Chairman
The National Retail Federation (NRF) is bringing in one of retail’s most familiar faces to lead its Board of Directors. The Board has elected Macy’s Executive Chairman Terry Lundgren as…
News July 19Next Stop For Amazon? Meal Kit Segment
As if Amazon didn’t already have its hand in enough retail and technology offerings, the e-Commerce giant is adding home-delivery meal kits to its growing grocery service. The company filed a…
News July 19
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