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Why Mobile Ads Are Shopper Marketing’s Most Overlooked Tool
Advertising should be simple. If an ad is relevant to what a shopper is buying, it’s good. If the ad is irrelevant, it’s useless, wasteful and annoying. Most retailers would…
Executive Viewpoints August 22
RetailerIN Releases Platform To Measure In-Store Shopper Interaction
RetailerIN, an in-store analytics and engagement solution, uses IoT data analytics and machine learning to provide retailers with suggestions to improve their processes and optimize store profitability. The platform measures…
News August 22
Orderbot Joins Shopify Plus Partner Program
Omnichannel order management platform Orderbot is now a strategic partner of Shopify Plus. Through a pre-built integration, Shopify Plus merchants have access to the Orderbot cloud-based platform, which is designed…
News August 22
Peapod, Dillard’s And Panera Reveal Winding Paths To Innovation
It’s an eternal struggle within any organization: whether to devote time, money and resources to coming up with the Next Big Thing, or to focus on the mundane (but very…
Features August 21Warby Parker, Amazon Shine Brightly With Solar Eclipse Engagement Strategies
From July 21 to August 21, 2017; 41% of all Warby Parker digital content engagement has been related to the solar eclipse occurring today across the continental U.S., making it the most-active retailer engaging with…
News August 21
49% Of Marketers Need IT Assistance At Least Once Per Week
Retail marketers are still struggling to control their digital channels and promotional technologies, with 49% needing to contact their organization’s IT department at least once a week to carry out…
News August 21Top 3 Millennial Brands: Apple, Nike And Samsung
Apple is the top brand of choice for Millennials, with Nike and Samsung representing this demographic’s second- and third-most popular brands, according to a new study from creative agency Moosylvania.…
News August 21FBA Sellers Face A Sales Tax Day Of Reckoning: Here’s What They Should Be Thinking About
By Scott Peterson, Avalara “The slow pace of tax revenue growth has left many [states] with little or no wiggle room in their budgets. Nineteen states still collect less tax…
Executive Viewpoints August 21
Mobile Traffic, Larger Orders Spearhead 14% Digital Commerce Growth
It’s not exactly news to note that more consumers are shopping online more often. What is different is that this growing group also is spending more on their purchases. For…
News August 21
