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L’Oréal Brings Digital Personalization To Hong Kong Millennials
L’Oréal has selected Emarsys, a global marketing cloud company, to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong. The company is specifically…
News September 15Many Organizations Unprepared For EU Data Protection Regulations
With the General Data Protection Regulation (GDPR) deadline approaching — deadline is set for May 25, 2018 — a new study from WatchGuard Technologies has found that many organizations are…
News September 15
New Jersey Mall Adds Italian Lessons To Sistine Chapel Exhibit
This month, the Westfield Garden State Plaza mall in Paramus, N.J. introduced Up Close: Michelangelo’s Sistine Chapel, an exhibition that allows visitors to experience Michelangelo’s famous ceiling frescoes from the…
News September 15Curing The Epidemic Of Retail Bankruptcy: X-Data
By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21,…
Executive Viewpoints September 15
Lowe’s Seeks Macro Impact With Instagram ‘Microvideos’
Lowe’s launched an Instagram Stories campaign showing DIYers how to redecorate a vertical room through the confines of a mobile-friendly, full-screen video. On Sept. 7, the retailer unveiled the first…
News September 15
Signet Jewelers Acquires James Allen Parent For $328 Million
Signet Jewelers, the parent company of Kay Jewelers, Zales and Jared, has officially acquired R2Net, the parent company of e-Commerce jewelry retailer James Allen, for $328 million. The acquisition brings…
News September 14Target Aims To Outrun Competition With ‘Innovation Sprint’
Target is partnering with BCG Digital Ventures to conduct a 14-week “innovation sprint,” designed to help the company develop a portfolio of new growth ventures, according to a company blog…
News September 14
Office Depot Names New CMO
Office Depot has named Jerri DeVard as its EVP and Chief Marketing Officer. DeVard will report directly to CEO Gerry Smith. DeVard will lead Office Depot’s brand positioning strategy and…
News September 14Rebecca Minkoff Introduces In-Store Mobile Payments For Chinese Travelers
Global lifestyle brand Rebecca Minkoff has partnered with Alipay, a third-party payment platform, to allow Chinese shoppers to use their Alipay Mobile Wallet to make purchases in the retailer’s U.S.…
News September 14
