Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
Top Stories
Latest Posts
‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?
Nearly seven in 10 Americans (69%) said they would skip exchanging gifts this holiday season if their friends and family agreed to it, according to a new survey conducted by…
Executive Viewpoints November 29
Hestra Boosts Glove Re-Orders 15%, Pre-Season Sales 20%
A global B2B wholesaler selling outdoor recreational gloves in 1,200 U.S. retail (a total of 5,500 globally in 26 countries), Hestra provides 24/7 access to its catalogs and ordering system…
Features November 29Everlane, A Brick-and-Mortar Holdout, Opens 2 Flagship Stores
After continuously committing to never go brick-and-mortar, online-only clothing retailer Everlane has had a change of heart. The company is opening two flagship locations on December 2 —in New York…
News November 28
The Evolution Of Retail: Past, Present And Future
The retail industry is a dynamic one, always adapting to better cater to customers. For the past decade, we’ve seen a handful of updates and advancements that have propelled the industry forward.…
Executive Viewpoints November 28
Mobile Commerce’s Most Dangerous Fraud Tactics And Ways To Stop Them
From 2012 to 2015 mobile commerce grew from $24 billion to $122 billion in the U.S. And with this growth came an increase in fraud and an all new breed of fraud…
Executive Viewpoints November 28
How VR Is Transforming Retail Market Research
When we hear about virtual reality in the news, it’s usually a story about consumer-facing applications like video gaming or the ability to shop in a virtual store from the…
Executive Viewpoints November 28
What’s Ahead? December 2017 Gift Shopping Forecast
With online sales from Thanksgiving, Black Friday and Cyber Monday reported to be up more than 15% over last year, we saw a distinct shift in shopping preferences. Conversion among all digital devices…
Executive Viewpoints November 28
3 Ways Retail Marketing Will Change In 2018
At Optimizely, we work closely with some of the top retail companies as well as 22 of the Fortune 100 and have seen firsthand how marketers are adapting their strategies…
Executive Viewpoints November 28
ComScore And PlaceIQ Launch Joint Marketing Platform, PlaceIQ PVR
PlaceIQ and comScore have launched a joint solution, PlaceIQ PVR powered by comScore, which is designed to measure lift in retail visits resulting from TV, mobile and desktop advertising. With this solution, retail marketers (and their…
News November 28
