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Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences
By Glenn Taylor, Senior Editor For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services strives to combine the two, and also…
Executive Viewpoints July 247,000 Nike Employees To Receive Raises As Company Revamps Its Culture
Nike will increase the pay of more than 7,000 employees, approximately 10% of its workforce, according to CNBC. An internal memo stated that the company is attempting to address concerns…
News July 24
In Today’s Commerce World, There Are Clear Winners And Losers
As physical and digital commerce converge, the brands dominating and thriving in the market are those optimally engaging customers, meeting their expectations and delivering consistent, stellar, personalized brand experiences across…
Executive Viewpoints July 24
4 Tips For Maximizing Social Media Success
In retail, lots of traffic is great — but the real measure of success is how many people actually make a purchase. Turns out that for fashion retailers, there’s a…
News July 24Amazon Reaches 5.66 Million Shoppers Through Radio In Prime Day Outreach
Amazon’s outreach for Prime Day reached past the Internet to media formats including radio, where the e-Commerce giant’s campaign reached 5.66 million people. According to data from Dial Report, the…
News July 23Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind
By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to help make your life easier. Your phone captures all your daily habits…
Executive Viewpoints July 23Starbucks Will Open First U.S. Sign Language Store In October
A Starbucks store designed specifically for deaf and hard of hearing customers will open this October in Washington, D.C. near the campus of Gallaudet University, a four-year university for the…
News July 23
Lowe’s Appoints Former JCPenney, Home Depot Exec As EVP Of Stores
Lowe’s will appoint Joseph M. McFarland III as its new EVP of Stores, effective August 15, 2018. The appointment continues the company’s major C-level realignment, which started two weeks ago…
News July 23
A Short History Of Location Marketing: Retailers And The Blockchain
I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014, when he explained how location was soon going to become the “new…
Executive Viewpoints July 23
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