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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind
By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to help make your life easier. Your phone captures all your daily habits…
Executive Viewpoints July 23Starbucks Will Open First U.S. Sign Language Store In October
A Starbucks store designed specifically for deaf and hard of hearing customers will open this October in Washington, D.C. near the campus of Gallaudet University, a four-year university for the…
News July 23
Lowe’s Appoints Former JCPenney, Home Depot Exec As EVP Of Stores
Lowe’s will appoint Joseph M. McFarland III as its new EVP of Stores, effective August 15, 2018. The appointment continues the company’s major C-level realignment, which started two weeks ago…
News July 23
A Short History Of Location Marketing: Retailers And The Blockchain
I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014, when he explained how location was soon going to become the “new…
Executive Viewpoints July 23
Prime Day Wrap-Up: Amazon Generates $4.2 Billion, 40% Of Shoppers Made Unplanned Purchases
Prime Day 2018 proved once again that Amazon can deliver and exceed expectations despite wrenches thrown in its direction — whether it’s a web site outage or a workers’ strike…
News July 23China Accounts For 40% Of Global E-Commerce, But It’s A Tough Market For Non-Chinese Retailers
China is a retail powerhouse, and the habits of its consumers affect retailers worldwide. The country accounts for 40% of the world’s retail e-Commerce, and Chinese shoppers commonly make purchases…
News July 20Retailers Leverage Sprout Integration To Optimize Pinterest Campaigns
Sprout Social, a social media analytics, engagement and advocacy solutions provider, has partnered with Pinterest to enable social marketers to streamline and optimize their Pinterest publishing and reporting efforts. With the…
News July 20
5 Keys to Successful Influencer Partnerships
The U.S. influencer marketing industry will reach up to $10 billion by 2020, according to Bloglovin’ research. While some brands have seen success with endorsements from celebrities with hundreds of…
Features July 20Why Google And Facebook Ads Fail Small Businesses
By Elery Pfeffer, Nift There’s little question that effective advertising is memorable. When it works, it feels like a subconscious trigger in our brain helping us choose a product that…
Executive Viewpoints July 20
