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Kaepernick Campaign Delivers A 31% Sales Bump For Nike
Nike took a chance when it made NFL quarterback-turned-activist Colin Kaepernick a company spokesman, but the gambit has paid off: the retailer’s online sales jumped 31% between Sept. 2 and…
News September 12Exclusive CEO Insights: Three Strategies For The Retail Industry To Employ By 2020
The National Retail Federation raised its outlook for 2018 retail sales to climb 4.5% compared to the prior forecast range of 3.8% to 4.4%. With tax reforms and other positive economic indicators like higher wages, the…
News September 12Friction Is Your Retail Enemy
Netflix did not kill Blockbuster. It is true that Blockbuster would have survived longer had Netflix not come along, but then some other business like RedBox would have pushed them…
Executive Viewpoints September 12Will Nike Thrive Following The Colin Kaepernick Ad Campaign?
Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be the face of the 30th anniversary of the “Just Do It” campaign.…
Executive Viewpoints September 12Walgreens And CVS Expand Pharmacy Patient Pools Through Acquisitions
Walgreens will acquire the pharmacy patient prescription files and related pharmacy of 185 Fred’s stores across 10 Southeastern states for $165 million, plus the value of the related pharmacy inventory.…
News September 11German Department Stores Merge As Competition With Amazon Heats Up
Hudson’s Bay Company (HBC) and Signa Retail Holdings, a European retail and real estate operator, have agreed to merge two of Germany’s largest department stores. Under the agreement, HBC’s Galeria…
News September 11Amazon Business Set To Generate $10 Billion In Annual Sales
Amazon Business, the e-Commerce giant’s B2B sales marketplace, is on track to post global sales of more than $10 billion over 12 months, if the pace recorded between June and August…
News September 11The Evolution Of Retail Tech: What We Have Learned, Where We Are And Where We’re Headed
Since the dawn of retail in the late 1800s, the retail industry has continued to influence present-day consumer expectations through the use of cutting-edge technologies. From the first cash register…
Executive Viewpoints September 11Approach LGBTQ Inclusion As A Core Belief, Not A Marketing Gimmick
The way retailers speak to the LGBTQ community and portray its members in their marketing can have a significant impact on consumers’ perception of the brand: 31% of shoppers say…
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