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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to ensure the money is…
Executive Viewpoints September 25Shoppers Grab Now, Text-To-Pay Later At First Dirty Lemon Store
Dirty Lemon, a health-focused drink startup, has opened a retail storefront with a trust-based twist: there is no cashier or checkout counter. Shoppers can enter Drug Store in New York…
News September 25
Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to ensure the money is being spent effectively. But with the oversaturation of…
Editor's Perspective September 25H&M Tests High-End Format With Stockholm Store
H&M wants to turn around years of stagnant sales using refreshed concepts, starting with an updated store in the retailer’s hometown of Stockholm, according to Reuters. The new location is aimed…
News September 25Walmart Calls On Produce Suppliers To Embrace Blockchain Tracking
Walmart and Sam’s Club have sent letters to their suppliers of fresh leafy greens, asking them to trace their products all the way back to the farm using blockchain technology.…
News September 25
Macy’s, Cosmopolitan Bring Makeup Try-On Experience From Print To Digital
Macy’s has partnered with Cosmopolitan magazine and Perfect Corp., the creator of the YouCam AR-powered makeup app, to deliver a virtual try-on feature through an eight-page native content package. The…
News September 25Salesforce Introduces Customer 360 Capability For CRM
Salesforce has kicked off its annual Dreamforce event with the launch of Customer 360, a click-based admin interface that helps connect and manage customer data across all Salesforce apps. The solution…
News September 25
How Pura Vida Bracelets Engage Shoppers Through The Buying Lifecycle
An end-to-end approach to customer engagement is critical for excelling in this new era of retail, which is dictated by constantly shifting consumer behaviors, according to David Court, Director and…
Features September 25Holiday Predictions Webinar: Mobile, AI Product Recommendations Will Shine
Mobile has been growing fast during the past few holiday seasons, and it’s projected to hit a major milestone in 2018: more e-Commerce purchases will be made on mobile phones…
News September 24
