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Exclusive CEO Q&A: How Nike Wins The Branding Game
Nike’s hiring of controversial quarterback-turned-activist Colin Kaepernick was a gamble, but it’s one that paid off handsomely. The company sold out 61% more merchandise in a 10-day period following the…
Features October 10Walmart Ownership Enables ModCloth To Re-Focus
Since Walmart acquired ModCloth in 2017, the womenswear retailer has re-focused operations and brand priorities, including: Opening five new stores; Closing on Black Friday to allow employees to focus on…
News October 9Survey: C-stores Give Employees Opportunities To Manage, Own Stores
Is working at a convenience store a dead-end job? Not according to a new survey of U.S. consumers. As many as 70% of respondents said that it’s common for convenience…
News October 9
Carrefour Adopts IBM Blockchain To Track Fresh Foods
Carrefour is using the IBM Food Trust blockchain ledger technology to track chicken, eggs and tomatoes from the farm to the store, according to Reuters. The retailer will extend its use…
News October 9Mobile Marketing Association Honors The Top Mobile Campaigns
Mobile Marketing Association recognized leaders on the mobile platform at the 2018 Global and North America Smarties Awards on Oct. 1, 2018. The campaigns were judged on four criteria, with…
News October 9Uniqlo Parent Will Invest $885 Million In Warehouse Automation
Japan-based Fast Retailing, the parent of fast fashion retailer Uniqlo, is investing $885 million to automate its global warehouse and distribution system and expand its partnership with Daifuku, a materials…
News October 9
3D Face Authentication: The Future Of Grab ‘N Go
As businesses investigate new ways to automate redundant tasks at a macro level, retail is a vertical ripe for disruption. There has been a lot of buzz in the press…
Executive Viewpoints October 9
What Can Go Wrong With Data Management?
Data management is one of the pillars of e-Commerce marketing automation. Being able to trust the data that you have at your disposal to run marketing automation campaigns is as…
Executive Viewpoints October 9Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
By Bryan Wassel, Associate Editor Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to retailers and brands…
Executive Viewpoints October 9
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