Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
Top Stories
Latest Posts
Exclusive Q&A: Why Retail Marketers Must Make An Emotional Connection With Consumers
In a world where consumers have an almost unimaginable array of choices, successful marketing campaigns require something more than just persuasion and personalization. Retail brands need to establish an emotional…
News November 14Amazon Selects Northern Virginia, NYC For HQ2s; Will Open Operations Hub In Nashville
Amazon has confirmed reports that it will split its second headquarters, “HQ2” between two cities. After speculation that the Washington, D.C., Dallas and New York City metro areas were the…
News November 13Head Of Flipkart Group Resigns In Wake Of Misconduct Probe
The CEO of Flipkart Group, Binny Bansal, has resigned following a probe into “serious personal misconduct.” The move could disrupt Walmart’s effort to compete with Amazon in the growing Indian…
News November 13
Mastering Retail’s Next Frontier
A decade ago, “going shopping” meant a modest trip to the store or a flip through a catalogue. While online shopping was on the rise, it was neither a de…
Executive Viewpoints November 13
One Poor Post-Purchase Experience Drives 36% Of Online Shoppers To Other Retailers
While retailers always prioritize driving sales, what happens after the sale can be the ultimate customer retention driver — or it can drive customers away. In response to a bad…
News November 13EBay Introduces Installation Services Via Handy, Porch And InstallerNet
eBay has partnered with three service providers to book home installation or assembly services: Handy, Porch and InstallerNet. All three companies connect shoppers with pre-screened local service professionals across the U.S. When purchasing…
News November 12Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention
By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for…
Executive Viewpoints November 12Singles Day International Appeal Grows As GMV Tops $30.8 Billion
Alibaba topped $30.8 billion in gross merchandise volume (GMV) across all its platforms on Singles Day, smashing 2017’s sales record by 27%. The 11/11 event displayed growing international appeal this…
News November 12
Ulta Beauty Acquires AI, AR Startups Amid Digital Acceleration
Ulta Beauty has taken both the investment and acquisition routes as it accelerates digital innovation and personalization. During its annual analyst and investor conference, the retailer revealed that it has…
News November 12
