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Crisis Management Lessons Learned From Starbucks
There are no shortages of public relations disasters among retail brands. Whether a crisis is caused by social media, employee scandal, data loss or racial discrimination, the impact on brand…
Executive Viewpoints November 19Tobi Unveils Installment Payment Plans For Holiday Shoppers
Tobi.com, an e-Commerce fast fashion retailer, has partnered with Sezzle to offer zero-interest installment payment plans to its U.S. shoppers for holiday season. On Nov. 12, Tobi.com and Sezzle launched…
News November 16David’s Bridal Plans Bankruptcy Filing, Reaches Deal To Cut $400 Million In Debt
David’s Bridal confirmed that it will file for Chapter 11 bankruptcy in the near future, marking the latest bankruptcy in a year that has seen Sears, Toys ‘R’ Us, Mattress…
News November 16
Nike Debuts App-Enabled Experiential Store In NYC
Nike has opened the Nike House of Innovation on Fifth Avenue in New York City, combining experiential retail with the power of the Nike App. The 68,000-square-foot space spans six…
News November 16
Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
A 2017 report by Credit Suisse projected that the current distinction between “media” spend (TV, digital, print, radio, outdoor and cinema) and “below-the-line” marketing spend (price promotions, PR, sponsorship, direct mail…
Executive Viewpoints November 16Top Marketing Pet-Peeves To Avoid This Holiday Season
By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year. To ensure that they are embarking…
Executive Viewpoints November 16
Multiple Pop-Ups, One Roof: Neighborhood Goods Tells A New Kind Of Retail Story
Today’s retailers try to tell a story that shoppers can “read,” using the grammar of visual merchandising, interior design and displays, and the products themselves. Consumers may not be aware…
News November 16Street Fight Media Names Retail Innovation Lounge Founder President
Street Fight Mediahas appointed Anne Marie Stephen as President. She will spearhead the company’s creative vision, budgets and strategic leadership.
News November 15
How Alibaba Developed Singles’ Day Into A $30 Billion Phenomenon
Alibaba has set a new high water mark for a single day of sales. The 11.11 Global Shopping Festival, held on Singles’ Day, smashed previous records this year with sales…
Executive Viewpoints November 15
