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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Three Best Practices For Digital Customer Experience Success
Product, placement, price and promotion may have been the holy grail of marketing, but in the digital era, customer experience now tops the list. It is critical for all types…
Executive Viewpoints November 26
56% Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling
The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes ever more technologically oriented. More than half (56%) of “growth CMOs” prioritize…
News November 26IKEA Will Cut 7,500 Redundant Positions But Forecasts 4,000 Net New Jobs
IKEA Group plans to eliminate 7,500 jobs globally that the company says will become redundant over the next three years. The eliminated positions mainly include administrative staff in central support…
News November 21Lowe’s Plans Mexico Exit Amid Continued Restructuring
Lowe’s intends to exit Mexico as it continues shifting away from its underperforming businesses under the leadership of new CEO Marvin Ellison. The retailer will shutter all 13 of its…
News November 21Gap Could Close Hundreds Of Stores In Decisions Being Made ‘With Urgency’
Gap Inc. is planning to shutter hundreds of its namesake stores in malls after same-store sales fell 7% at the flagship chain in Q3 2018, according to CNBC. The company…
News November 21Subscription Retailers’ Expansion Strategy? Holiday Gift-Giving
Giving a subscription allows a single gift to stretch well into the future, and they are becoming increasingly popular: 32% of shoppers have received a subscription as a gift, and…
News November 21
Exclusive CEO Q&A: How Touch Of Modern Uses Customer Feedback To Drive Merchandising
Touch of Modern, an e-Commerce retailer focused on selling lifestyle products, fashion and accessories for men, has always strived to introduce merchandise that shoppers can’t find anywhere else, even dabbling…
News November 21
Chatbot, Please Expedite My Shipping
In the world of online shopping, things are specifically tailored to appease the customer and ensure efficiency — click, select, pay, done, delivered — it’s that easy. However, what is…
Executive Viewpoints November 21Are Amazon HQ2 Criticisms Valid, Overblown — Or Both?
Like the entire HQ2 selection process, the decision by Amazon to split its new headquarters between two cities, Arlington, Va. and Long Island City in Queens, N.Y., has gotten plenty…
Executive Viewpoints November 21
