Retail TouchPoints
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Content’s Role In The Customer Experience
Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon, advertisements, contact centers and more — retailers are more responsible than ever…
Executive Viewpoints March 28GameStop Boosts Investment In Esports Industry, Will Host Events At Stores
GameStop is making an esports play through initiatives that include the establishment of the GameStop Performance Center in Frisco, Texas, according to CNBC. The 11,000-square-foot location will serve as the…
News March 272019 To-Do’s: Forrester’s Sucharita Kodali Gets Real With Retailers
By Alicia Esposito, Senior Content Strategist This piece was also published on the Salesforce blog. The retail community can always expect to get a few nuggets of wisdom from Sucharita…
Executive Viewpoints March 27FashionPass Sues Rent The Runway, Alleging Anti-Competitive Conduct
Rent the Runway just reached unicorn status — it is now valued at $1 billion — but the fashion retailer may have new problems that put its business tactics into…
News March 27
JCPenney Hires Walgreens, Target Veteran As CFO
JCPenney has named Bill Wafford EVP and CFO, effective April 8. Wafford brings 25 years of retail experience, including financial leadership roles at Walgreens, The Vitamin Shoppe and Target. He…
News March 27
AI-Powered Digital Mirror ‘Reads’ Sephora Shoppers’ Look
Sephora has installed a digital mirror at its flagship store in Madrid that will deliver personalized recommendations through AI. The retailer partnered with Wildbytes, an interactive experience solution provider, to…
News March 27Can Retailers Act Like Tech Companies — And Should They?
Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first time. The retail giant hasn’t been shy about investing in newer technologies…
Executive Viewpoints March 27
3 Compelling Ways Women Are Shaping Online Shopping
Women are the world’s most powerful consumers, with a global income projected to hit $18 trillion within the next five years. They manage 85% of all consumer purchases and are…
Executive Viewpoints March 27
Exclusive Q&A: How Express Caught Up To E-Commerce Competition After A Late Start
As a retailer that started its e-Commerce business relatively late, only launching its web site in 2008, specialty apparel retailer Express may not have enjoyed the head start other retailers had. However…
News March 27
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