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The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing
What’s more influential, an A-list celebrity or the Millennial with a knack for social media? While influencers may be taking the throne, there’s no right answer — different brands work…
Executive Viewpoints April 23
China-Based Luckin Coffee Files U.S. IPO After Raising $150 Million
Starbucks has aspired to become the preferred coffee destination in China for a few years now, originally outlining a plan to open 5,000 cafés by 2021. But it is not…
News April 22Five Off-The-Radar Retail Predictions For The Last Half Of 2019
By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to…
Executive Viewpoints April 22Bed Bath & Beyond Ousts Co-Founders From Revamped Board Of Directors
Bed Bath & Beyond co-founders Warren Eisenberg and Leonard Feinstein have left the board of directors after facing pressure from three activist investors. Another five independent board members also have…
News April 22
Gap Streamlines HQ-To-Store Communications Across 3,000 Locations, Multiple Brands
As part of an overall digital enhancement of its in-store operations, Gap Inc. has deployed a solution that consolidates and personalizes the communications sent from headquarters to more than 3,000…
Features April 22Amazon Will Shut Down Chinese Marketplace But Continue Cross-Border Operations
Although it has been operating in the country since 2004, Amazon plans to shut down its Chinese marketplace business in July. The retail giant is shifting its focus to offering…
News April 22
10 Things That Will Change As Gen Z Comes Into Buying Power
Generation Z is a consumer powerhouse. This isn’t a demographic that retailers can afford to ignore, since they will account for over 40% of retail purchases by 2020. Gen Z…
Executive Viewpoints April 22
Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments
While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth they expected from those efforts, according to a survey from Listrak and…
News April 22Zappos Offers 10% Discount To Teachers, Students And Military Personnel
Zappos has initiated a discount program designed to reward people who contribute to their communities, offering 10% off purchases to teachers, college students and military personnel. By visiting Zappos.com/programs, consumers with…
News April 19
