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HighStreet Collective Names Chief Customer Officer

Retail industry consultancy HighStreet Collective has selected Carolyn O’Brien as its new Chief Customer Officer. She joins Ed King, Chief Experience Officer, and Katharine Byers, COO, as partner and member…

News January 28

Pinterest Lets Shoppers Virtually Try On Lipstick With New AR Tool

Pinterest is introducing Try on, a tool that lets users virtually try on products through the platform’s Lens camera function. Try on will initially support lipstick from brands including Estée…

News January 28

3 Things Brands Misinterpret When It Comes To D2C

In less than a decade, the retail industry has experienced notable transformation in the wake of economic influence, changing consumer behaviors and advanced technology. An increasing number of traditional storefronts…

Executive Viewpoints January 28

Roadie And Delta Cargo Partner To Offer National Same-Day Delivery From 16 Cities

Roadie, a crowdsourced same-day delivery service, has partnered with Delta Cargo to roll out DASH Door-to-Door, offering national same-day delivery from 16 markets to over 55 cities. The service launched…

News January 27

How Top DTC Brands View Returns In The Amazon Era

As the world’s largest online retailer, Amazon has a huge impact on consumer expectations for convenience in e-Commerce — expectations that other DTC (direct-to-consumer) brands also need to understand and…

Executive Viewpoints January 27

Amazon Launches Themed Pop-Up Concepts In Five Mall Locations

Amazon has launched a new set of pop-up stores, one year after the e-Commerce giant shut down all 87 of its original pop-ups that had been set up inside select…

News January 27

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers

Features January 27

Gap CMO Exits 11 Months After Joining The Company

In the wake of Gap Inc.’s revelation that it would not spin off Old Navy into a separate company, which also coincided with the departure of Gap brand President and…

News January 24

New York City Council Approves Bill Requiring Stores To Accept Cash

New York City has become the latest major U.S. metropolis to adopt legislation that ensures consumers can always pay cash in a store or a restaurant. The New York City…

News January 24
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