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Why Holiday Campaign Success Depends on Experience, Not Just Exposure

Holiday marketing has long been the season that can determine the success of a brand’s sales year. But in today’s fragmented media environment, defined by early spending patterns, retail saturation…

Executive Viewpoints September 10
The newest Nordstrom Local location in Williamsburg, Brooklyn, designed in partnership with MG2.

Listen Now: The Experience Equation — What Retailers Need to Get Right

We live in an age of instant discovery, with the world available at our fingertips. And yet, despite continued enhancements to the online shopping experience (which is getting another supercharge…

Features September 10

Dick’s Names Execs to Manage Recently Acquired Foot Locker, Debuts House of Sport Virtual Tour

Dick’s Sporting Goods has finalized the $2.5 billion acquisition of Foot Locker announced in May 2025 and has named an executive team to manage the business, led by Dick’s Executive…

News September 9

Temu Fined $2 Million for Alleged Violations of Consumer Complaint Law

Whaleco, Inc., the corporate entity that operates Chinese-direct marketplace Temu, will pay a $2 million civil penalty to resolve allegations that the platform violated the INFORM Consumers Act of 2023.…

News September 9

Sephora Glams Up Delivery via Uber While Ace Gets to Work with DoorDash

Sephora and Uber Eats have partnered to provide on-demand delivery services from the beauty retailer’s stores across North America. Sephora will be the first prestige beauty retailer on the Uber…

News September 9
Woman text messaging

How Conversational AI is Shifting SMS from a Marketing Tool to a Service Channel

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving SMS…

Features September 9

From D2C to A2A: How Agentic Shopping is Rewriting Ecommerce Catalog Strategy

Imagine you’re searching for the best shoes for trail running in wet climates. Instead of starting on Google or Amazon, more consumers are now turning to answer engines like ChatGPT…

Executive Viewpoints September 9

Macy’s Marks Four Decades of I.N.C. Brand with Christian Siriano Collaboration

Macy’s is celebrating the 40th anniversary of the I.N.C. women’s ready-to-wear private label brand by recruiting noted designer Christian Siriano as Creative Director and Curator of its fall collection. “For…

News September 8

Walmart to Offer Associates Free OpenAI Training in 2026

As part of its $1 billion commitment to employee skills enhancement, Walmart has collaborated with OpenAI to offer frontline and office-based associates free access to AI training beginning next year.…

News September 8
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