Retail TouchPoints

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Website Experimentation Is A Remedy For COVID-19 Sales Dips

In science class, we were all given an invaluable lesson in marketing: create strong hypotheses and run experiments to test them. While many e-Commerce teams split test creative that must…

Executive Viewpoints July 20

Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

From supply chain disruptions to shifting seasonality and evolving fashion trends, a majority of America’s leading retail brands are constantly left with excess inventory that simply won’t sell. Excess inventory…

Executive Viewpoints July 20

The Paper Store Files For Chapter 11, Anticipates A Quick Sale

In its Chapter 11 bankruptcy filing on July 14, Paper Store LLC, known to consumers as The Paper Store, declared that “the sudden economic impact of the global COVID-19 pandemic…

News July 17

Positioning Your Brand For Experiential Marketing Success

Brands want to keep consumers around — and consumers want to know that brands have their best interest at heart. But fostering this relationship has proven to be all about…

Executive Viewpoints July 17

Harnessing Technology to Help Retail Battle Against COVID-19

The impact of digital technology on the retail industry has been nothing short of profound. In recent years, bricks have morphed into clicks and taps as consumers have embraced the…

Executive Viewpoints July 17

More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

COVID-19 is reshaping the retail landscape, but many of the major changes taking place represent an acceleration of existing trends. That’s why retailers and their ecosystem partners can better prepare…

Features July 17

The Opportunity For Change

For the past six months, the consumer-packaged goods (CPG) industry has been turned on its head because of the outbreak and worldwide spread of COVID-19. Consumers have radically changed their…

Executive Viewpoints July 16

German Fitness Group Bids $100 Million For Gold’s Gym

Gold’s Gym could exit from Chapter 11 bankruptcy protection as soon as this month, after RSG Group GmbH’s $100 million bid to acquire the multinational fitness center chain emerged as…

News July 16

June Retail Sales Climb 6.4% Over May, Jump 5% Over June 2019

Buoyed by store reopenings and unemployment benefits supplemented by the federal government, U.S. retail sales for June increased 6.4% compared to May, according to U.S. Census Bureau figures. Perhaps even…

News July 16
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