A New Era Of Digital Signage

Historically, retailers used digital signage to push marketing messages, offers and deals to in-store shoppers. However, consumers today are expecting more compelling, timely and relevant content as they’re browsing in aisles. During this episode of TouchPoints TV, Jeff Griffin, EVP of Retail Media Networks at Stratacache, discusses the evolution of digital signage and how retailers can use this technology to benefit customers, associates, retailers and brands.

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