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RS No. 9 Carnaby

Legendary rock band The Rolling Stones opened its world-first flagship store, RS No. 9 Carnaby at 9 Carnaby Street in London’s Soho. The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the iconic band and includes exclusive new fashion label “RS No. 9 Carnaby.”

The store’s windows feature a world first soundwave installation, taken from the opening to the 1966 hit track “Paint It Black.” The audio of the beginning of the song is visualised as a soundwave and reinterpreted into a striking red metal sculpture.

The store’s windows feature a world first soundwave installation, taken from the opening to the 1966 hit track “Paint It Black.” The audio of the beginning of the song is visualised as a soundwave and reinterpreted into a striking red metal sculpture.

Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colors of red and black.

There is an exclusive and curated mix of collections and collaborations for fans of all ages. The store also introduces “Stones Red,” the official color from Pantone, which is seen in design elements, as well as an exclusive apparel and accessories collection.

There is an exclusive and curated mix of collections and collaborations for fans of all ages. The store also introduces “Stones Red,” the official color from Pantone, which is seen in design elements, as well as an exclusive apparel and accessories collection.

Legendary rock band The Rolling Stones opened its world-first flagship store, RS No. 9 Carnaby at 9 Carnaby Street in London’s Soho. The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the iconic band and includes exclusive new fashion label “RS No. 9 Carnaby.”

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