Jewelry designer Fie Isolde has opened a flagship boutique in a West Hollywood neighborhood surrounded by luxury shops, art galleries, cafés and Beyoncé and Jay-Z’s recording studio, RocNation.
The space was designed by Mark Kremer of Extra Ordinary Studio, who said in a statement: “The concept for the store includes contemporary architectural interventions in a historic, worn space. It’s about highlighting, reflecting and celebrating the beauty in a space that has tons of history and patina. This resonated with Fie as it reminded her of the architecture of her hometown in Copenhagen where decades, if not centuries of people, have been adding and subtracting to its built environment — creating spaces that speak to their past identities. Fie’s jewelry is so much about this heirloom quality and it’s so organic and wearable.”
Kremer used hints of green in the space to make the gold jewelry “pop” and also used 3D printing to create custom merchandising units that resemble rocks and are reminiscent of the forms of Fie’s jewelry. “It’s amazing to see the jewelry on them because you’re able to paint a clearer image of Fie’s process in creating these gorgeous pieces,” he added.