Photos by Helena Gurewitsch

High-quality bed and bath retailer Douxe, known for private collections created for hotels including Pulitzer Amsterdam and Hotel Okura, has opened its first flagship store with a retail-hotel crossover design by hd+vk. Entering the store, customers will notice a remarkable cash register/cocktail bar along with lavish finishes and other hotel-inspired spaces.

“The Douxe flagship store in Amsterdam was a great opportunity to put our hospitality experience into a retail project,” said Vahid Kiumarsi, Creative Director of hd+vk in a statement. “The challenge was creating a complete hotel experience while the products of Douxe were the central attention points. The result is a hotel lobby to close deals, a bar showcasing pillows and guest rooms where you can buy almost everything. Various hotel elements inspire different areas in the shop, such as reception, bar, lobby, corridor and guest room.”

“We did not want a retail store with hotel elements,” said Liselotte Koenders, Managing Director of Douxe Hotel Luxury in a statement. “Our wish was for customers to literally step into the hotel world. The Douxe retail concept is a symbiosis of hotel and retail design. For the build and furniture development we used Culi Nova and Hutte Bowers.”

The flagship store, located in the Czaar Peter neighborhood of Amsterdam, opened earlier this month.



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