Tractor Supply Co. Promotes Omnichannel VP To E-Commerce SVP


Tractor Supply Co. has promoted Letitia Webster to SVP of E-Commerce, less than a month after the company announced it was bringing in Macy’s President Hal Lawton to replace retiring CEO Greg Sanfordt.

Previously VP of Omnichannel, Webster will manage Tractor Supply’s e-Commerce, omnichannel and master data management operations to “drive a common customer experience across all channels,” the company said in a statement. Webster joined the company in 2014 as the Divisional Merchandise Manager for Omnichannel.

“Over the past five years, Letitia has been instrumental in growing our e-Commerce business and driving our ONETractor strategy,” said Rob Mills, EVP, Chief Technology, Digital Commerce and Strategy Officer at Tractor Supply Co. in a statement. “Thanks to her leadership over initiatives such as buy online/pick up in-store, online returns and the Stockyard in-store kiosks, we have been able to provide a more seamless shopping experience for our customers with positive results.”


The buy online/pick up in-store strategy has been a major success for Tractor Supply, with the retailer reporting that more than 70% of online orders are now fulfilled in a store. This is encouraging for both the online and brick-and-mortar channels, especially since many shoppers in rural communities may have difficult access to fast and affordable last-mile delivery options. 

Before joining Tractor Supply, Webster worked at Sears Holdings Corporation for 27 years, most recently as the Senior Director and General Manager of Online. At Sears, she oversaw the company’s marketplace sales growth through category expansion, merchandising and third-party partner acquisition.

In 2018, Webster was recognized as one of the Women Changing the Retail World by Retail Leader.

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