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Smashburger Hires Chief Marketing Officer

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johnkerncmo-smashburger1National fast food chain Smashburger has appointed a new Chief Marketing Officer to drive the strategic direction of the brand. In his position, Josh Kern will lead the marketing team and support the company’s planned growth across the U.S. 

Prior to joining Smashburger, Kern was CMO of Consumer Capital Partners, which owns the Smashburger chain. In that position, he helped launch and maintain the marketing strategy for the entire umbrella of Consumer Capital Partners brands, which includes Live Basil Pizza and Tom’s Urban. During his career, Kern also served as Executive Vice President of Commercial Sales for The Comex Group, and Vice President of Marketing at American Blue Ribbon Holdings, formerly Vicorp Restaurants. Earlier in his career, he acted as Vice President of Marketing at Quiznos where he drove decision-making in marketing, positioning, strategy and communications.

“I am pleased to welcome Josh to the Smashburger team and believe his expertise in successfully defining and driving the direction of accomplished restaurant, retail and consumer brands will be invaluable as we continue to grow our better burger footprint across the country and internationally,” said Scott Crane, CEO of Smashburger. “With his proven skills, disciplined approach and enthusiasm for Smashburger, he is the ideal candidate to lead our passionate marketing team, and I look forward to Josh’s contributions to the brand’s success.”

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