SATO Appoints New President Of SATO America

SATO Holdings has named Tim Cook President of SATO America. Cook will oversee the auto-ID solutions provider’s business in North and Central America, the Caribbean and Mexico.

Cook has been in the data collection, labeling, and printing industry for 25 years, most recently as SVP of Sales at SATO. He previously held executive positions with Avery Dennison/Monarch, Zebra Technologies and Honeywell AIDC.

“I am honored to become SATO America’s new President,” said Cook in a statement. “It is my mission to continue the company’s tradition of providing dependable and trusted, world-class products and services that provide accuracy and labor savings on our customers’ frontline operations.”