Video and e-Commerce retailer QVC has promoted Ken O’Brien from VP of Merchandising to SVP of Merchandising. O’Brien will be responsible for developing and executing QVC’s merchandise strategy for all products and brands. Additionally, he will help engage and manage the QVC vendor community.
Since joining the QVC team in 2000, O’Brien has worked his way up the ranks within the merchandising division. In his most recent role as VP of Merchandising, he helped drive growth within QVC’s home products category by refining and optimizing assortment for household, kitchen and cooking products. Prior to that, he served as Director of Merchandising for home products, and helped introduce new brands, concepts and categories to the kitchen electric and gift divisions.
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“At QVC, we curate an ever-changing mix of high-quality products, brought to life through storytelling by our hosts, product experts, celebrities, entrepreneurs and business owners,” said Doug Howe, Executive VP of Merchandising and Planning at QVC. “With Ken’s solid track record of driving strong results, QVC will continue to bring the joy of discovery to millions of homes by offering brands that surprise and inspire our customers.”
In his new position, O’Brien will continue to report to Howe and will remain in QVC’s global headquarters in West Chester, Penn.
