Exploring the Beauty of Milani Cosmetics’ Marketing Strategy
For more than two decades, Milani Cosmetics has aimed to democratize luxury beauty…not just by making products more…
Features July 24
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Top 2024 Trends & Predictions Check-In
In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report, a multi-media experience featuring insights…
Features July 23
How FedEx Leverages its Data and Expertise to Help Merchants Win Post-Purchase
Not too long ago, if you wanted to get a package somewhere there were three primary choices —…
Features July 23
Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…
Features July 22
Resale Marketplace GoodBuy Gear’s Secret Weapon to Earn Parents’ Trust — AI
Resale may be a hot sector at the moment, but that doesn’t mean it’s an easy business to…
Features July 19
Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind
In an industry still struggling with a tight labor market, choosing which technology to arm store associates with…
Features July 18
Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences
Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove…
Features July 17
Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur
As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…
Features July 17Top Stories
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