PetFlow Online Redesign Focuses On Relationship-Building With ‘Pet Parents’
PetFlow, a retailer of specialty pet food and supplies, has revamped its e-Commerce store as part of an…
Features April 22
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Survey: 43% Of Retailers Don’t Track Mobile Fraud
Even though mobile fraud rates rose 81% from 2011 to 2015, many retailers remain alarmingly complacent about the…
Features April 20
Audio Brand Harmonizes Digital Experience Worldwide With SaaS Platform
Until fairly recently, Harman International suffered from something of an identity crisis. If consumers knew the name at…
Features April 20
In-Person Interactions Rev Up Advance Auto Parts Rewards Program
For the third year in a row, Advance Auto Parts is pulling out all the stops to bring…
Features April 18
‘Ace Is The Place’ That Delivers Comical Twists On Iconic Ad Campaign
Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place”…
Features April 15
Godiva Increases Conversion Speed 300% With Shoppable Content
Content-driven marketing is a key ingredient in Godiva’s brand experience. The chocolate retailer, which operates online and in…
Features April 14
Rock/Creek Unites Digital And Store-Based Customer Tracking
Rock/Creek has a lot to gain from learning about its customers — particularly their plans for outdoor adventures.…
Features April 12
Communities Influence The Next Wave Of Customer Engagement Strategies
As more retailers adopt content marketing strategies to differentiate themselves from the pack, they must not lose sight…
Features April 12
Retail Success In The ‘Era Of I’
Retailers know that they need to be focused on pleasing the individual in order to be successful in…
Features April 10Top Stories
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