New Rules for Site Relevance
As consumers spend more time and money online, brands need to do more to ensure their site experiences…
Features February 15
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4 Practical Tips for TikTok Success
The speed at which TikTok has become a focal point of conversation and community in the U.S. has…
Features February 15
3 Brand Marketing Lessons from Super Bowl LVI’s Ads
People watch the Super Bowl to be entertained and to take part in one of the few remaining…
Features February 14
Study: Even Anonymous Online Customers Leave Multiple ‘Clues’ Indicating Purchase Intent
One of the top digital challenges faced by retailers is driving shoppers to their ecosystem in the first…
Features February 11
Vitamin Shoppe CEO Sharon Leite Went Undercover in Her Stores. Here’s What She Learned.
Sharon Leite knows retail. Over the course of her 30-year career, The Vitamin Shoppe CEO has held leadership…
Features February 10
Pop-Ups Allow Luxury Brands to Get Just a Bit Funky
Many luxury brands communicate their heritage and the promise of an elevated shopping experience via store design: traditional…
Features February 9
Why Kate Hudson’s DTC Wellness Brand Chose Bluestone Lane for In-Store Debut
We’ve all heard that consumers are now looking more closely at brands’ missions and values before they buy…
Features February 8
Supply Chain Upgrade Plans: Just 29% of Retailers Satisfied With Automated Forecast Processes
Many retailers are ready to modernize their supply chains, particularly after the disruptions of the past two years.…
Features February 7
Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience
Among DTC brands, Eterneva occupies a unique niche: the company creates made-to-order memorial diamonds from the ashes or…
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