Theory, Hanover Direct Select Amplience To Manage Media Production

Clothing retailer Theory has chosen digital e-Commerce provider Amplience to manage rich media elements throughout its site. The Amplience Big Content Cloud is designed to let the retailer run fresh content without deep developer involvement, extensive time or financial investment.

In addition, retailer Hanover Direct has enlisted Amplience and its Big Content Cloud to consolidate digital content features.

“Hanover Direct’s approach, both in product creation and customer service, is rooted in tradition and quality,” said Rachel Signor, VP of Information Systems at Hanover Direct in a statement. “As such, it was vital that our digital presence complemented that central pillar of our business model. Amplience’s extensive experience managing digital assets for leading brands makes the company ideally suited to translate the old-fashioned quality that Hanover Direct is proud of to our e-Commerce presence.” 


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