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Smarthome Implements 360price To Keep Pace With Competitors


Smarthome
, a home automation retailer, is partnering with 360pi to access price intelligence for 3,000 product SKUs that span across home energy efficiency, security and entertainment solutions in near real time.

The 360price solution is expected to give Smarthome a competitive edge, helping the retailer better engage and win sales among two key markets: occasional shoppers and repeat customers. Occasional shoppers tend to rely on large, pure-plays, while repeat shoppers seek solutions from specialty home automation retailers.

Price intelligence enables Smarthome to tap into both audiences and fiercely compete with both online pure-plays and other home automation retailers.

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“The majority of our revenues come from less than half of our SKUs, and these products are not typically carried by the large online pure-plays,” said Scott Holder, VP of Marketing for Smarthome. “These solutions are our ‘bread and butter,’ yet we lacked an accurate view into the competitive pricing of other home automation-focused retailers. We evaluated numerous price intelligence vendors, and selected 360pi for their superior match rates, data accuracy, responsiveness and speed of implementation. At the end of the day, we wanted peace of mind, knowing we partnered with the market leader in competitive price intelligence.”

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