The GRAMMY Museum at L.A. LIVE has implemented digital signage from Toshiba America Business Solutions.
The museum’s staff reported a steady increase in attendance for all events since the implementation, according to GRAMMY Museum Executive Director Scott Goldman.
Toshiba’s LED signage is designed to highlight the exterior of the museum while promoting the venue’s upcoming performances, exhibits and education initiatives. With this signage, the museum seeks to drive foot traffic from the remainder of the L.A. LIVE entertainment complex.
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In bringing digital signage to the GRAMMY Museum, Toshiba seeks to strengthen its alliance with Anschutz Entertainment Group (AEG), the owner of the museum and various other assets and venues throughout North America and Europe.
