Together, GroupBy and Edgecase will create an end-to-end site search and merchandising retail platform with built-in consumer personalization and product intelligence technology, designed to help improve conversion rates, site performance and overall user experience.
Austin, Texas-based Edgecase brings along a strong customer base that includes retailers such as Crate & Barrel, Pier 1 Imports, Jos. A. Bank, John Varvatos and Lancôme. GroupBy’s clients include Urban Outfitters, CVS and The Container Store.
“We have been immensely impressed by GroupBy’s positive impact on the retail performance of their international client base,” said Susanne Bowen, CEO of Edgecase in a statement. “We are committed to continuing the level of quality service our customers have come to expect and now with GroupBy, the power of our two companies brings exponential benefit to current and future clients.”