Through the acquisition, Episerver plans to leverage Optivo’s omnichannel campaign management capabilities in order to create and execute more contextually relevant customer interactions across channels. This will help ensure that customers are receiving the right messages at the right time and place. Additionally, Optivo customers will be able to use Episerver to manage and optimize customer responses to campaigns through buyer tracking and predictions.
The deal comes shortly after Episerver acquired Peerius, an omnichannel personalization software provider, which advanced the company’s strategy for autonomous personalization. Optivo’s multidimensional segmentation and event triggering are expected to complement Peerius’ machine learning-based predictive analytics and real-time decision-making.
“We are delighted that Optivo will become a key part of Episerver’s Digital Experience Cloud, which correspondingly complements our omnichannel and email marketing solutions perfectly,” said Dr. Rainer Brosch, CEO of Optivo in a statement. “Together, we expect to accelerate our market presence and reach through Episerver’s extensive global footprint, large customer base and comprehensive partner ecosystem.”
The new entity will operate as Optivo, an Episerver company, and managing directors Dr. Rainer Brosch and Thomas Diezmann will remain in their current roles.