Retail Strategy & Planning SeriesBed Bath & Beyond Acquires Of A Kind
- Written by Glenn Taylor
Bed Bath & Beyond has purchased independent e-Commerce fashion and home goods retailer Of a Kind for an undisclosed sum.
Of a Kind Co-Founders Claire Mazur and Erica Cerulo made the announcement via an email blast to their subscribers. In the note, Mazur and Cerulo indicated that Of a Kind will continue to operate as it has since the launch in 2010. Additionally, Of a Kind merchandise will not be sold in Bed Bath & Beyond stores.
“We'll bring you more limited-edition creations that support the work and careers of emerging designers we love,” the Co-Founders wrote in the message. “We'll tell you more stories and share our discoveries. We'll keep sending our '10 Things' newsletter and gabbing on our podcast.”
Of a Kind launched in 2010, selling limited-edition products from emerging designers before adding full-time inventory. In spring 2015, the retailer expanded by introducing a collection of home décor products in 350 Target stores. Products available include wall art, bookends and wall hooks, coasters, flasks, toothbrushes and soap dishes from various designer brands.
Latest from Glenn Taylor
- Barneys Enters Deal To Sell Assets To Authentic Brands, B. Riley For $271 Million
- With Text And Chat, Pier 1 Imports Cuts Costs, Adds Visuals To Contact Center Interactions
- B8ta Introduces ‘Forum’, A Fashion And Lifestyle Concept Store
- Casper Leads Digital Brands In Store Traffic Share, But ‘Halo Effect’ Hasn’t Met Expectations
- Walmart Brings Back ‘Toy Lab’ Ahead Of Holiday Season
