How Article Used Data To Pivot During COVID

Published: July 28, 2020

Article takes a data-driven approach to all things CX. When COVID first hit, the DTC furniture company found that customers were seeking more contactless delivery experiences and was able to pivot quickly. During this Retail Reset chat, Alicia Esposito sits down with Duncan Blair, Director of Marketing, to discuss the company’s unique approach to tracking customer sentiment to deliver exemplary experiences across all channels. 

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