SmarterHQ Raises $13 Million To Expand Into New Verticals


SmarterHQ, maker of a customer personalization engine, has secured $13 million in funding. Spring Lake Equity led the round with additional participation from Simon Venture Group and Battery Ventures. SmarterHQ will use these funds to expand sales and marketing efforts as it continues growing into new vertical markets, including financial services, travel and hospitality.

SmarterHQ enables B2C marketers to respond to customers in real-time through automated multi-channel campaigns, based on their online and offline behavior. The company works with retail brands such as Eddie Bauer, eBags, Chico’s and Finish Line. It has also started working with financial services company Santander Bank, N.A. and auto company 


Featured Event

Join 5,000+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action. Use code RICE25P04 to save up to $500 on your pass!

Free Expo Pass for Retailers and Brands!
Save up to $500 on your All-Access Pass and choose from 100+ sessions with an exclusive Retail TouchPoints discount!



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: