Latest In: Executive Viewpoints

ChangeGroup International Executive ViewPoints Sacha Zackariya travel

What Retailers get Wrong about Tourists

I love to travel. Most people do. There is nothing like that feeling of stepping out into a…

Executive Viewpoints May 19
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5 Things Retailers may not Know about Contactless Payments

In-person payments have undergone a transformation over the years. Initially, merchants used manual imprinters to take an imprint…

Executive Viewpoints May 19
Executive ViewPoints Lee Wilson pay-per-click Vertical Leap

5 Tips to Improve Retail Pay-Per-Click Results

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2%…

Executive Viewpoints May 18
deputy Executive ViewPoints Silvija Martincevic workforce

From Retirement to Retail: How Employers Can Support Successful Returns to Work

The economic fallout from the pandemic has had a profound impact on the labor market and society. Worker…

Executive Viewpoints May 17
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Sound is an often overlooked part of the in-store experience. Store design teams can embrace spatial sound to create more immersive brand journeys.

Amplifying Sound’s Role in Retail Design

The difference between a harmonious retail environment and a noisy, discomforting one can have a direct impact on…

Executive Viewpoints May 17
Bill Michels Executive ViewPoints Moloco retail media networks

Is Retail Media the New Walled Garden and is that a Bad Thing?

With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled…

Executive Viewpoints May 16
Amy Wilson Appriss Retail NRF

Creating Accountability for Costly Returns, One Executive at a Time 

Any good business leader knows that ownership is important for productivity. When a department has a clear hierarchy…

Executive Viewpoints May 15
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Hey Alexa, How Can Marketers Personalize Content for You?

By the end of this year, more than 200 million smart speakers are expected to be sold globally,…

Executive Viewpoints May 15
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How to Effectively Use Branding in Your Explainer Videos

Nowadays, video content has become the ultimate tool for any company wanting to stay relevant and keep potential…

Executive Viewpoints May 12
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