Due Diligence: Winning October Prime Day Prep Strategies
Last month Amazon officially announced a follow-up to Prime Day coming this October — Prime Big Deal Days…
Executive Viewpoints September 26
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Is Retail Media Like Eating the Forbidden Fruit?
There will be no religious talk in this article, but I will pose a challenging question. Is the…
Executive Viewpoints September 25
Sunnier Economic Outlooks Drive Peak Season
While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the…
Executive Viewpoints September 22
The Limited Role of AI in Ecommerce
In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and…
Executive Viewpoints September 21
In Luxury Retail, Design Trends Point to Experience
What’s the most important aspect of luxury retail design today? If you said “mastering techniques to improve in-person…
Executive Viewpoints September 20
Real-World Reminders Can Make CTV Ads More Impactful
We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly,…
Executive Viewpoints September 20
For Better Customer Experience, Make Your Website Easier to Search
Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert…
Executive Viewpoints September 19
What to Expect and What to Wish for from Retailers this Holiday Season
Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded…
Executive Viewpoints September 18
Timing is Everything When it Comes to Useful, Governable Analytics Data
In the iconic 1999 cyberpunk movie The Matrix, the human rebel protagonists ascribe meaning to the (virtual) world…
Executive Viewpoints September 15Top Stories
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