With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away…
Executive Viewpoints February 8
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The Impact of Sustainable Hangers in Retail Displays
The retail landscape is evolving, driven by shifting consumer preferences and an increasing awareness of the environmental impact…
Executive Viewpoints February 7
The State of Gamification in Retail: How Brands Can Take Advantage
When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus…
Executive Viewpoints February 7
Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle:…
Executive Viewpoints February 6
Future-Proofing Retail Media Networks through Dynamic Creative Optimization
Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The…
Executive Viewpoints February 5
Digitalization Can Help Mitigate Climate-Related Supply Chain Disruptions
For sugar importers, this past summer has been anything but sweet. The cost of sugar has surged by…
Executive Viewpoints February 2
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…
Executive Viewpoints January 31
Six Principles for Redefining Retail with Responsible AI
Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As…
Executive Viewpoints January 30Top Stories
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