Connecting With Customers To Close ‘The Brand Canyon’
Today, growing numbers of companies know that their success hinges on much more than just smart advertising, marketing…
Executive Viewpoints March 24
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How MDM Can Help Minimize Showrooming, Shopping Cart Abandonment And Customer Defection
The 2013 holiday season proved to be challenging for retailers and marketers, with fewer shopping days between Thanksgiving and Christmas,…
Executive Viewpoints March 24The Death Of Flash Sales
By Mona Bijoor, Founder & CEO, JOOR The Fashion Revolution is upon us and there will be no…
Executive Viewpoints March 24The Viral Loop: What To Do When Facebook Dies
By Nate Fleming, Strategic Guru, redpepper  Advertisers need to start thinking about what a social strategy would look…
Executive Viewpoints March 21SXSW 2014: Engaging Retail Customers In The Age Of Digital Transformation
Theresa Wabler, VP of Global Marketing, parago I went to this year’s SXSW Interactive Festival on a mission:…
Executive Viewpoints March 20Do Celebrity Endorsements Matter?
Happy Wednesday, RTP readers! For today’s installment of our Editor Q&A column, the team ponders the impact of…
Executive Viewpoints March 19UNIQLO ‘Pops In’ At The King Of Prussia Mall
In advance of its latest store opening at the King of Prussia Mall in Philadelphia, UNIQLO has opened a new…
Executive Viewpoints March 18Investigating Mobile-Enabled Foot Traffic Technology
E-Commerce retailers are known for using sophisticated analytics to glean customer behavior. But most people don’t know it’s…
Executive Viewpoints March 17
New Technologies Are Rethinking Retail As We Know It
Just 15 years ago, retailers were struggling to make sense of if and how the Internet would change…
Executive Viewpoints March 17Top Stories
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