Latest In: Executive Viewpoints

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Ditch The Mobile Campaign Mentality And Start Taking An Integrated Approach

By Anthony Nicalo, Dónde, The retail sphere is in the midst of a massive overhaul, and if marketers…

Executive Viewpoints December 19
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Reducing Checkout Lines, Growing Bottom Lines

By Ed Knudson, Digimarc The dreaded queue — few sights are more unwelcoming to a customer than long…

Executive Viewpoints December 19
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Could Fraud Prevention Efforts Lead To Lost Sales?

Data security and fraud have become top-of-mind for retailers of all sizes and across all categories. As e-Commerce…

Executive Viewpoints December 18
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I always find it interesting to see how brands and retailers develop the design concepts and overall layout…

Executive Viewpoints December 18
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Amazon Allows Customers To ‘Make An Offer,’ But Will It Make An Impact?

In typical Amazon fashion, the online giant has unveiled a new feature that may have potential to shake…

Executive Viewpoints December 17
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Consumers Are Shopping Small For The Holidays

By Alicia Fiorletta, Senior Editor  Don’t get me wrong – I love big-box retailers and department stores, but…

Executive Viewpoints December 16
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Cybersecurity Is Not Just For Payments

Over the last year, payment card security — or actually, the lack of payment card security — has…

Executive Viewpoints December 16
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Target went viral at the start of the holiday season, and it wasn’t for anything the retailer did…

Executive Viewpoints December 16
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Post-Cyber Weekend Customer Retention Tips

The holiday season is a great time to drive big revenue numbers from your existing customer base, but…

Executive Viewpoints December 15
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