Turning Lemons Into Lemonade: How To Find The Opportunity In Negative Customer Experiences
By Mickael Bentz, Adobe Campaign Social media has provided a digital megaphone for disgruntled customers to publicly shame…
Executive Viewpoints April 27
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Why It Isn’t Easy, But Beneficial, Being Green
By Alicia Fiorletta, Senior Editor There are a variety of great brands out there that encourage green living…
Executive Viewpoints April 23
Leveraging The Internet Of Things And Supply Chain Intelligence To Drive Superior Customer Experiences
Retailers today are facing serious competitive pressures. The adoption of new sales channels, the abundance of product options…
Executive Viewpoints April 22Is The Apple Watch Your Next Must-Have Engagement Channel?
Ever since Apple Watch was unveiled in March, retail industry players have pondered how the hardware will impact…
Executive Viewpoints April 22
5 Ways Location-Based Services Are Transforming The Retail Industry
Not long ago, when we spoke of location-based services and retailers, it was with a note of caution.…
Executive Viewpoints April 21How To Start Seeing Results From Social Media
By Alicia Fiorletta, Senior Editor In August 2011, I was two months into my tenure at Retail TouchPoints.…
Executive Viewpoints April 21
Navigating Omnichannel The Right Way
Retail IT spending is expected to surpass $190 billion in 2015, driven by trends such as omnichannel integration.…
Executive Viewpoints April 21
How Retailers Can Effectively Create An Omnichannel Loyalty Plan
When it comes to cultivating customer loyalty, every business leader ideally wants as many seeds as possible. Omnichannel…
Executive Viewpoints April 20Customer-Centricity And The Power Of Human
By Mike Mojica, Merkle Technology is the backbone of CRM platforms, the conduit to first-party data and the…
Executive Viewpoints April 20Top Stories
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