Latest In: Executive Viewpoints

Cultivating Loyalty In The Digital Age

Industry data shows that three in five Americans (59%) would try a new brand or company for a…

By Alicia Fiorletta, Senior Editor  It can be easy to get lost in the highly measurement-driven, technical, and…

Why Did #RaceTogether Finish Last?

Newspapers, magazines and even TV news segments have honed in on recent tragedies that stung with racial inequality.…

Alex & Ani, Rent The Runway Share How They Customize The App Experience

Over the past few months, we’ve seen a lot of retailers invest heavily in content. Whether it’s high-quality…

Using Mobile To Address Unknown Needs

At #TheRealFD, FD Mobile Show at the Digital Sandbox in New York City, Ian Thiel of Optimizely indicated…

The New Rules Of Engagement: How Location-Based Technology Builds Customer Loyalty

Retailers increasingly recognize that to stay competitive and provide a new, more personalized shopping experience for customers, they…

Does Your E-Commerce Business Need A Mobile App?

By Satya Ganni, MartMobi If you are sitting at Starbucks, have a look around. You will probably see…

Not Just For Shoppers: How Mobile Helps Store Associates

Have you ever worked as a retail store associate? If so, how long did it take you to…

The Heart Of The Matter: Why Retailers Need Sentiment Analysis To Connect With Customers

By Dheepan Ramanan, Clarabridge Viktor Frankl, the Holocaust survivor and writer of Man’s Search For Meaning once remarked,…