Latest In: Executive Viewpoints

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Using Mobile In Store To Pull The Consumer Through The Buy Cycle

As many as 75% of consumers are using their mobile devices while in store, according to a recent…

Executive Viewpoints April 6
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The New First Impression: How The “@” Symbol Can Make Or Break Consumer Loyalty

By Holly Pavlika, Collective Bias  Data from Internet Retailer’s recent 2015 Social Media 500 shows online merchants are…

Executive Viewpoints April 6
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“Ugh! It’s Him Again.” How To Deal With Difficult Customers

By David Bozin, Bindo His reputation preceded him. Your co-workers scattered when they saw him coming, but you…

Executive Viewpoints April 3
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Want To See A Better Return On Your Customer Relationships?

The Internet has given consumers real-time access to low prices, extreme discounts and flash sales. So it’s easy…

Executive Viewpoints April 2
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Egg McMuffins All Day, Every Day

That’s right, all lovers of the golden arches! You can get Egg McMuffins – and any breakfast item,…

Executive Viewpoints April 1
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For Alton Lane, Data Creates The Perfect Suit

By Alicia Fiorletta, Senior Editor  We all know it’s challenging to find a man who absolutely loves to…

Executive Viewpoints March 31
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Are You Making Mistakes When It Comes To Multicultural Marketing?

Have you ever visited a foreign country and made an accidental “faux pas” when misreading its language, cultural…

Executive Viewpoints March 31
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How To Determine What To Measure In Your Store

By Martin Birac, Monolith Big Data and omnichannel are among the major trends in retail. While most retailers…

Executive Viewpoints March 30
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Retail In 2015: It’s Payback Time For Apps

In 2014, retailers really embraced mobile apps. TechCrunch recently reported that unique app sessions in the shopping and…

Executive Viewpoints March 30
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