Engaging Millennials Through Proximity Marketing
As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will…
Executive Viewpoints August 4
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Is Your Advertising Campaign As Stale As That Ad?
In the age of Big Data, most brands have access to a plethora of consumer information. Though many…
Executive Viewpoints August 4
How To Create In-Store Experiences That Keep Shoppers Coming Back
Finding ways to lure people into stores isn’t as big of a challenge as some retailers may think.…
Executive Viewpoints August 4Move Your Back-To-School Marketing Campaigns To The Head Of The Class
By Brett Bair, Monetate The back-to-school shopping season generates more than $70 billion in revenue for the retail…
Executive Viewpoints August 3Retailers Need To Target Millennials To Survive
By Rob Biederman, HourlyNerd American Millennials clearly aren’t afraid to pull out their wallets and stimulate the economy.…
Executive Viewpoints July 31Lyft Rewards Caffeine Addicts With New Starbucks Partnership
Lyft and Starbucks are collaborating on a new initiative that will reward loyal drivers and riders. Even better: the…
Executive Viewpoints July 29
Mastering The Data-Driven Customer Experience
Delivering superior customer service has been a focus for retailers since the dawn of modern shopping. We’ve all…
Executive Viewpoints July 28
6 Steps To Getting Started As An Amazon Seller
Becoming an Amazon seller comes with many factors to consider. Everything from how to sell, to what to…
Executive Viewpoints July 28Facing A Social Selling Revolution
By Alicia Fiorletta, Senior Editor For years, industry players considered “social selling” to comprise of simply adding a…
Executive Viewpoints July 28Top Stories
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