Differentiation In A Channel-Agnostic World
The “antennas” of advertisers and retailers are sharply raised as the holiday season rapidly approaches. Smart advertisers and…
Executive Viewpoints November 3The “antennas” of advertisers and retailers are sharply raised as the holiday season rapidly approaches. Smart advertisers and…
Executive Viewpoints November 3The number-one reason retailers pursue an omnichannel strategy is customers expect it. A customer shopping online wants to…
Executive Viewpoints November 2With every new season, product line and technology adaptation, we have seen the retail market rapidly change. Retailers…
Executive Viewpoints November 2By Kristina Dolan, Spendsetter Content is everywhere. Consumers today are being bombarded from all angles by YouTube videos,…
Executive Viewpoints November 2By Jess Stephens, SmartFocus Today, more emails are being sent out than ever before, but fewer are actually…
Executive Viewpoints October 30The end of October brings us further into the fall season, which means Halloween is right around the…
Executive Viewpoints October 29Last week, Amazon stepped up its efforts to combat fake reviews when it filed an action against 1,114…
Executive Viewpoints October 28Retailers understand all too well the value of making meaningful connections among customers, employees and inventory to ensure…
Executive Viewpoints October 27By Adam Blair, Executive Editor This past week I attended the day-long Aspire event in New York City.…
Executive Viewpoints October 27