Latest In: Executive Viewpoints

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Differentiation In A Channel-Agnostic World

The “antennas” of advertisers and retailers are sharply raised as the holiday season rapidly approaches. Smart advertisers and…

Executive Viewpoints November 3
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Why Offer In-Store Fulfillment?

The number-one reason retailers pursue an omnichannel strategy is customers expect it. A customer shopping online wants to…

Executive Viewpoints November 2
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Associate Training And The Customer Experience Paradigm

With every new season, product line and technology adaptation, we have seen the retail market rapidly change. Retailers…

Executive Viewpoints November 2
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5 Ways To Encourage Customers To Share Your Brand’s Content

By Kristina Dolan, Spendsetter Content is everywhere. Consumers today are being bombarded from all angles by YouTube videos,…

Executive Viewpoints November 2
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5 Ways Retailers Are Failing With Email Marketing

By Jess Stephens, SmartFocus Today, more emails are being sent out than ever before, but fewer are actually…

Executive Viewpoints October 30
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Retail Recap Of The Week

The end of October brings us further into the fall season, which means Halloween is right around the…

Executive Viewpoints October 29

Are Online User Reviews Trustworthy?

Last week, Amazon stepped up its efforts to combat fake reviews when it filed an action against 1,114…

Executive Viewpoints October 28
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Innovation That Connects: Powering The Digital Store

Retailers understand all too well the value of making meaningful connections among customers, employees and inventory to ensure…

Executive Viewpoints October 27
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My Smartphone, Myself

By Adam Blair, Executive Editor This past week I attended the day-long Aspire event in New York City.…

Executive Viewpoints October 27
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