Leveraging “Connected Packaging” To Wow The Consumer
By Laura DiSciullo, GS1 US Armed with unprecedented information access via smartphones, consumers have driven change more rapidly…
Executive Viewpoints July 29
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Can Retailers Compete With Direct-To-Consumer Brands As IoT Influence Grows?
Procter & Gamble has introduced a Direct-to-Consumer (DTC) subscription service for its Tide brand, giving shoppers the opportunity…
Executive Viewpoints July 27Pitfalls Of Success: 4 Red Flags Thrown At Uber And AirBNB
By Debbie Hauss, Editor-in-Chief I considered myself a loyal customer of Uber…until recently. I’ve used the service in several…
Executive Viewpoints July 26
Exploring And Managing The Data Scientist Skill Gap
Leveraging the promise of Big Data is a challenge for retailers as they balance the need to streamline…
Executive Viewpoints July 26
Reinventing Retail: Improving The Customer Experience Through Application Intelligence
The retail industry is in the midst of digital transformation. Retailers must utilize innovative technologies in order to…
Executive Viewpoints July 26
Elevated Offers: Enhancing Couponing For The Technology Era
In this digital age, consumers are increasingly turning to mobile technologies to engage with brands and accept timely…
Executive Viewpoints July 26Online Retailers Invade The Storefront
By Gina Daniel-Lee, Velociti Will brick-and-mortar retailers surrender the sales floor to pure-play online sellers? Not if they…
Executive Viewpoints July 256 Key Elements Of A Successful Loyalty App
By Steve Hauber, Valassis Every business wants new customers, but it’s less expensive to retain a loyal fan…
Executive Viewpoints July 22What Can Retailers Learn From Pokémon Go?
Pokémon Go has taken the world by storm since its release on July 6, engaging mobile users through…
Executive Viewpoints July 20Top Stories
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